Mike Treas is the owner of The HVAC Sales Coach (www.hvaccoach.com), offering training, coaching, and mentoring to contracting companies throughout North America. He can be reached at 816-389-5274 or firstname.lastname@example.org.
Your technicians will visit approximately 1,000 homes this winter. Over 90 percent of these homes have issues beyond the repair that your company can help with. Are your technicians prepared to take advantage of these opportunities to help customers save money?
Yes, the world is changing all around us. Yes, people are spending less this year. Yes, we are all tightening our belts in one way or another, but is the sky really falling? Are you looking at the opportunities hidden in these challenging times?
Why do customers call us? What do they want? Answer: Customers call us for one reason. They want our help. So the next question needs to be asked: Are we helping our customers or are we making it hard for them to get the assistance they need to make their family safe and comfortable at home?