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Contractors: Pay Attention to Headlines When Creating Print Ads

By Mark Skaer
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Talk to any marketing/advertising consultant/guru and each, for the most part, will be on the same page when it comes to print advertising: The headline is key.
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Housing Starts Fall 14.6 Percent in October

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Following a 4.9 percent gain in September, total housing starts fell 14.6 percent in October to a seasonally adjusted annual rate of 1.486 million units, according to figures released by the U.S. Department of Commerce. This was 27.4 percent below the pace from a year ago.
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Home Performance With Energy Star Helps New Yorkers Save

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New Yorkers who want to keep energy costs down without sacrificing comfort this winter can take advantage of Home Performance with Energy Star®. Sponsored by the New York State Energy Research and Development Authority (NYSERDA), the program can help households save up to 40 percent on energy bills.
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September Housing Starts Rise, but Permits Continue to Slide

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Nationwide housing starts in September regained the ground they lost in a steep decline the previous month, but issuance of building permits - a key indicator of future building activity - continued on a downward trend, according to statistics released by the U.S. Census Bureau.
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Kronos Receives Two More Patents

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Kronos Air Technologies has received two more United States patents for its air movement and purification technologies, bringing its total to 11 U.S. and two international patents.
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The Solution to 'The Case of the Baby Boomer's Heat Pump'

By Barbara A. Checket-Hanks
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Rarely have we had so many responses to a single System Mystery as we did for "The Case of the Baby Boomers' Heat Pump." The answers that best explained the operating conditions presented in our mystery involved the TXV and the reversing valve.
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Developing, Downsizing Solar Heating/Cooling

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Three years ago a team of researchers began developing an "intelligent" solar heating and cooling system. Today that team is exploring the likelihood of increasing the system's efficiency and adaptability by reducing it to the micrometer scale.
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Oil Heat Cares Convenes First Meeting

By John R. Hall
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The first board meeting of "Oil Heat Cares" convened at the recent National Association of Oil Heating Service Managers (NAOHSM) meeting. The group's purpose is to raise money and provide assistance to individuals and groups who need service or replacement of oil heating equipment.
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UA President Addresses MCAA Conference

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The text here was excerpted from a speech given by Bill Hite, recently elected general president of the United Association (UA). The speech was delivered at the Mechanical Contractors Association of America (MCAA) national convention.
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Nexstar Survey Finds Best In Customer Satisfaction

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Nexstar, a training and development organization for contractors, feels so strongly about the importance of customer satisfaction, it conducts a survey of members' customers each year and reports the findings to those who participate. Here are the top 10 contractors in its latest survey.
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NEWSMakers: Rajan Rajendran

Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

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