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    <title>Web Exclusive</title>
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      <![CDATA[Other online-only articles.]]>
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    <item>
      <title>Five Ways for HVAC Business Owners to Increase Website Conversion Rate</title>
      <author></author>
      <description>
        <![CDATA[If you feel like your site is just taking up digital space and not adding dollars to your bottom line, we hope the tips below will help.]]>
      </description>
      <guid>http://www.achrnews.com/articles/143213</guid>
      <pubDate>Wed, 10 Jun 2020 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/143213-five-ways-for-hvac-business-owners-to-increase-website-conversion-rate</link>
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    </item>
    <item>
      <title>Tips for Investing in Your HVAC Company's Environmental Sustainability</title>
      <author></author>
      <description>
        <![CDATA[With finite resources, operators everywhere should be spending smartly to enhance the “green” sustainability of their operation.]]>
      </description>
      <guid>http://www.achrnews.com/articles/143005</guid>
      <pubDate>Wed, 15 Apr 2020 13:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/143005-tips-for-investing-in-your-hvac-companys-environmental-sustainability</link>
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    </item>
    <item>
      <title>Bridging the Technical Divide in the HVAC Industry</title>
      <description>
        <![CDATA[It’s important to keep finding new ways to integrate technology into your daily workflows to increase your company’s efficiency and profitability.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142981</guid>
      <pubDate>Mon, 13 Apr 2020 09:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/142981-bridging-the-technical-divide-in-the-hvac-industry</link>
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    </item>
    <item>
      <title>Serving Your Company During the COVID-19 Crisis</title>
      <author></author>
      <description>
        <![CDATA[This is a once-in-lifetime opportunity where leadership becomes a precious commodity.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142980</guid>
      <pubDate>Thu, 09 Apr 2020 04:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/142980-serving-your-company-during-the-covid-19-crisis</link>
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    <item>
      <title>How Growth From HVAC Companies Could Put Them at Risk of Ransomware Attacks</title>
      <author>ludovic@ludovicencrypts.com (Ludovic Rembert)</author>
      <description>
        <![CDATA[As the size – and profits – of these companies continues to grow, they are likely to come under increasing levels of cyberattack.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142912</guid>
      <pubDate>Fri, 27 Mar 2020 12:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/142912-how-growth-from-hvac-companies-could-put-them-at-risk-of-ransomware-attacks</link>
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    <item>
      <title>Comprehensive Guide: HVAC Service Calls During COVID-19</title>
      <description>
        <![CDATA[Here's how to ensure that your customers and employees stay healthy and safe during your service calls, in the midst of a pandemic.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142890</guid>
      <pubDate>Tue, 24 Mar 2020 11:07:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/142890-comprehensive-guide-hvac-service-calls-during-covid-19</link>
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    </item>
    <item>
      <title>Tips to Cultivate HVAC Business in the Slower Season</title>
      <description>
        <![CDATA[Our heating and air business has to keep generating revenue even when the weather is not cooperating.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142831</guid>
      <pubDate>Mon, 16 Mar 2020 04:02:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/142831-tips-to-cultivate-hvac-business-in-the-slower-season</link>
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    <item>
      <title>Overcoming the Top Challenges to an HVAC Business</title>
      <author>mikeabelson92@gmail.com (Mike Abelson)</author>
      <description>
        <![CDATA[Starting an HVAC service business requires thorough planning. After a while, more problems and challenges pop up one after the other.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142718</guid>
      <pubDate>Mon, 02 Mar 2020 03:59:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142718-overcoming-the-top-challenges-to-an-hvac-business</link>
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    <item>
      <title>Three Ways to Use Customer Data to Optimize Your HVAC Business for Success</title>
      <description>
        <![CDATA[HVAC contractors have an underutilized tool available to help optimize their businesses: customer data.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142659</guid>
      <pubDate>Fri, 14 Feb 2020 13:42:53 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142659-three-ways-to-use-customer-data-to-optimize-your-hvac-business-for-success</link>
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    <item>
      <title>Your Territory Manager is a Partner for Success</title>
      <description>
        <![CDATA[Leverage the business resources available to you as a contractor, and one of those resources is your distributor’s territory manager.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142529</guid>
      <pubDate>Mon, 03 Feb 2020 04:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142529-your-territory-manager-is-a-partner-for-success</link>
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    <item>
      <title>Mitigating the Labor Shortage in the HVAC field</title>
      <description>
        <![CDATA[Getting the right people on the team has always been essential for any company, in any industry, and HVAC is no exception.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142475</guid>
      <pubDate>Mon, 20 Jan 2020 04:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142475-mitigating-the-labor-shortage-in-the-hvac-field</link>
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    <item>
      <title>Who Are the Likely Buyers of Your HVAC Business?</title>
      <author>Patrick@businessmodificationgroup.com (Patrick Lange)</author>
      <description>
        <![CDATA[The question of who is going to buy your business can be just as important as the cash for the sale itself.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142369</guid>
      <pubDate>Mon, 06 Jan 2020 04:01:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142369-who-are-the-likely-buyers-of-your-hvac-business</link>
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    <item>
      <title>Promoting Ecology and Sustainability in HVAC</title>
      <author>ana.sanders@loanstar.com (Ana-Maria Sanders)</author>
      <description>
        <![CDATA[There has been debate on the transition from traditional a/c units to the smaller ones, or to find other worthy alternatives.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142348</guid>
      <pubDate>Mon, 23 Dec 2019 04:01:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142348-promoting-ecology-and-sustainability-in-hvac</link>
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    </item>
    <item>
      <title>How Trucks Are Treated in an HVAC Sale</title>
      <author>Patrick@businessmodificationgroup.com (Patrick Lange)</author>
      <description>
        <![CDATA[Most HVAC company deals are asset sales.  As the name suggests, it’s a purchase of company assets including inventory, tooling, and company trucks.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142292</guid>
      <pubDate>Mon, 09 Dec 2019 04:02:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142292-how-trucks-are-treated-in-an-hvac-sale</link>
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    </item>
    <item>
      <title>Hosting Successful In-House HVAC Training</title>
      <author></author>
      <description>
        <![CDATA[It’s easy for people to get dangerously off track when they’re sure they are working with correct information.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142207</guid>
      <pubDate>Mon, 25 Nov 2019 04:02:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142207-hosting-successful-in-house-hvac-training</link>
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    </item>
    <item>
      <title>ASHRAE 189.1: A Higher Standard for High-Performance Green Buildings, Pt. 2</title>
      <author></author>
      <description>
        <![CDATA[To realize high-performance green buildings, the place to start is improving HVAC – centering on ventilation/efficiency.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142143</guid>
      <pubDate>Mon, 11 Nov 2019 04:00:00 -0500</pubDate>
      <link>https://www.achrnews.com/articles/142143-ashrae-1891-a-higher-standard-for-high-performance-green-buildings-pt-2</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/11-2019/11-04-2019/EcoFriendly_web.webp?t=1573051634" type="image/jpeg" length="31469"/>
    </item>
    <item>
      <title>ASHRAE 189.1: A Higher Standard for High-Performance Green Buildings, Pt. 1</title>
      <author></author>
      <description>
        <![CDATA[In the quest to build more sustainably, organizations have set forth a variety of standards to realize high-performance green buildings.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142086</guid>
      <pubDate>Mon, 28 Oct 2019 08:04:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/142086-ashrae-1891-a-higher-standard-for-high-performance-green-buildings-pt-1</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/10-2019/10-21-2019/GoingGreen.webp?t=1572025849" type="image/jpeg" length="48683"/>
    </item>
    <item>
      <title>HVAC Marketing Tips for 2019</title>
      <description>
        <![CDATA[These simple HVAC marketing tips will strengthen your position in your local community.]]>
      </description>
      <guid>http://www.achrnews.com/articles/142018</guid>
      <pubDate>Mon, 14 Oct 2019 04:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/142018-hvac-marketing-tips-for-2019</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/10-2019/10-07-2019/Social-media_web.webp?t=1634841897" type="image/jpeg" length="33775"/>
    </item>
    <item>
      <title>Putting Yourself in the HVAC Consumer's Shoes</title>
      <description>
        <![CDATA[Consumers just want their A/C system fixed.  It’s time to take off the contractor hat and put on the consumer hat.]]>
      </description>
      <guid>http://www.achrnews.com/articles/141950</guid>
      <pubDate>Mon, 30 Sep 2019 04:00:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141950-putting-yourself-in-the-hvac-consumers-shoes</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/09-2019/09-23-2019/Customer_web.webp?t=1569433316" type="image/jpeg" length="25970"/>
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    <item>
      <title>When is the Best Time to Sell Your HVAC Business?</title>
      <author>Patrick@businessmodificationgroup.com (Patrick Lange)</author>
      <description>
        <![CDATA[When you’ve decided to sell your HVAC business, the time of year to close is an important detail.]]>
      </description>
      <guid>http://www.achrnews.com/articles/141874</guid>
      <pubDate>Mon, 16 Sep 2019 04:37:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141874-when-is-the-best-time-to-sell-your-hvac-business</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/09-2019/09-09-2019/Four-Seasons_web.webp?t=1568127861" type="image/jpeg" length="55852"/>
    </item>
    <item>
      <title>Buildings With The Most Complex Climate Control Around The Globe</title>
      <description>
        <![CDATA[Complex buildings come with increasingly unique requirements, including the vital aspect of climate control.]]>
      </description>
      <guid>http://www.achrnews.com/articles/141752</guid>
      <pubDate>Mon, 19 Aug 2019 04:15:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141752-buildings-with-the-most-complex-climate-control-around-the-globe</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/08-2019/08-12-2019/Burj_Web.webp?t=1565786893" type="image/jpeg" length="44892"/>
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    <item>
      <title>Four Tips to Avoid Losing an HVAC Sale</title>
      <description>
        <![CDATA[As contractors, we wonder constantly: From quote to quote, why did we win this job but lose that one?]]>
      </description>
      <guid>http://www.achrnews.com/articles/141625</guid>
      <pubDate>Tue, 06 Aug 2019 07:22:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141625-four-tips-to-avoid-losing-an-hvac-sale</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/07-2019/07-22-2019/Handshake_web.webp?t=1563543238" type="image/jpeg" length="33614"/>
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    <item>
      <title>Five Tips to Get More HVAC Traffic from Google Local</title>
      <author></author>
      <description>
        <![CDATA[Here, I provide actionable tips you can handle yourself, or you can hold your SEO company accountable for these.]]>
      </description>
      <guid>http://www.achrnews.com/articles/141676</guid>
      <pubDate>Mon, 05 Aug 2019 08:22:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141676-five-tips-to-get-more-hvac-traffic-from-google-local</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/07-2019/07-29-2019/SEO.webp?t=1564595770" type="image/jpeg" length="13207"/>
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    <item>
      <title>The Digitalization of Refrigeration Technology</title>
      <description>
        <![CDATA[Digitalization is a technological paradigm shift that is transforming our lives, and is set to have a compelling impact on the cold chain.]]>
      </description>
      <guid>http://www.achrnews.com/articles/141527</guid>
      <pubDate>Mon, 08 Jul 2019 07:26:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141527-the-digitization-of-refrigeration-technology</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/07-2019/07-01-2019/Fridge_web2.webp?t=1562169946" type="image/jpeg" length="66639"/>
    </item>
    <item>
      <title>5 HVACR Industry Topics to Put on Your Radar</title>
      <description>
        <![CDATA[The HVAC industry is currently primed to utilize and contribute to big tech trends and is gearing up to be on the center stage of global change.]]>
      </description>
      <guid>http://www.achrnews.com/articles/141464</guid>
      <pubDate>Mon, 24 Jun 2019 07:33:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141464-hvacr-industry-topics-to-put-on-your-radar</link>
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    <item>
      <title>2 Tips for Your Building Ventilation Strategy</title>
      <author></author>
      <description>
        <![CDATA[Airflow takes the path of least resistance through buildings, often leaving much of the air stagnant and unaffected. A new IAQ strategy is needed.]]>
      </description>
      <guid>http://www.achrnews.com/articles/141391</guid>
      <pubDate>Mon, 10 Jun 2019 07:16:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141391-tips-for-your-building-ventilation-strategy</link>
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      <title>Aquatherm Pipe Brings Comfort to Condominium Residents</title>
      <description>
        <![CDATA[“We put together some sections of 2 ½-inch pipe, and Joe tried to drive a nail through them with a hammer. I remember him reporting back and saying, ‘This is not your typical plastic.’”]]>
      </description>
      <guid>http://www.achrnews.com/articles/141320</guid>
      <pubDate>Mon, 27 May 2019 08:03:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141320-aquatherm-pipe-brings-comfort-to-condominium-residents</link>
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      <title>New Sensor Technology Leads to Better Presence Detection</title>
      <description>
        <![CDATA[New thermopile sensors save energy and increase safety when applied within the construction and property sectors.]]>
      </description>
      <guid>http://www.achrnews.com/articles/141217</guid>
      <pubDate>Mon, 13 May 2019 07:31:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/141217-new-sensor-technology-leads-to-better-presence-detection</link>
      <enclosure url="https://www.achrnews.com/ext/resources/2019/05-2019/05-13-2019/HomeInter_Final.webp?t=1557511958" type="image/jpeg" length="52443"/>
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      <title>Daikin Creates a Healthier Learning Environment for Students</title>
      <description>
        <![CDATA[Overby-Sheppard Elementary needed more than an HVAC upgrade, but with tight budgets and minimal state funding, it didn’t seem likely.]]>
      </description>
      <guid>http://www.achrnews.com/articles/140968</guid>
      <pubDate>Mon, 08 Apr 2019 07:30:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/140968-article-headline</link>
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        <media:title type="plain">school-ACHR-news</media:title>
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      <title>VRF Saves the Stay</title>
      <description>
        <![CDATA[From rebates to controls to acoustics and more, water-source VRF has been a game changer for the AC Marriott Dublin. For the general manager, it’s made all the difference in surpassing guests’ expectations.]]>
      </description>
      <guid>http://www.achrnews.com/articles/140936</guid>
      <pubDate>Mon, 18 Mar 2019 07:30:00 -0400</pubDate>
      <link>https://www.achrnews.com/articles/140936-vrf-saves-the-stay</link>
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        <media:title type="plain">Hotel-ACHR-News</media:title>
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