South / Regional Reports

Texas-Based Hvacr Franchisor To Air National Hvacr TV Ad

February 9, 2002
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WACO, TX — Aire Serv Heating and Air Conditioning, an hvacr service and repair franchise with over 75 locations, announced a national television advertising campaign for 2002 that will achieve over 92 million targeted impressions.

Commercials are set to air on NBC’s “Today Show,” Discovery Channel, HGTV, Lifetime, Food Network, and the Weather Channel. According to the company, this will be Aire Serv’s biggest marketing push since its inception in 1992.

“Our goal is to become the preferred business for heating and air conditioning service and repair in the nation,” said Roger Goertz, president of Aire Serv. “And nothing speaks like the power of television.

“Through franchising, we have grown the Aire Serv brand across the U.S. and now our customers will see us on their televisions as well as in their neighborhoods.”

Publication date: 02/11/2002

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