Dot Comment

Online Sales Lead Generation Tool Offered

April 1, 2003
/ Print / Reprints /
/ Text Size+
FARMINGTON, Conn. — Strategic Sales and Marketing Inc. (SSM) announced that it has launched an online business sales lead generation Web tool called The company says that sales teams using the Web site will have access to custom-developed contact lists, daily lead generation activities, completed call logs, contact records, leads, and script dialogues. Sales managers will also be able run their own program statistics and call reports.

“ leverages the power of online contact management with outsourced B2B lead generation services,” stated Al Davidson, president of SSM. “The result is a tremendous breakthrough business development and sales management tool.”

The new online business tool provides real-time monitoring from any PC, says the company. “In the past, most outsourced lead generation programs operated in a vacuum,” said Davidson. “Typically, once a lead generation program begins, the only thing a client sees is the final product — a sales lead. For the first time, sales force managers are able to collaborate with us during the lead generation process in real time.

“The result is enhanced lead generation, better qualified leads, and improved ROI. For most lead generation companies, these technologies have been prohibitively expensive and difficult to use, and have failed to integrate with everyday lead generation activities.”

Sales managers can review the lead management tool by visiting and clicking the “test drive” button. For further information, contact Patrick O’Neill, SSM director of sales, at 800-571-5323, ext. 2405.

Publication date: 04/07/2003

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by John Hall

You must login or register in order to post a comment.



Image Galleries

2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.


NEWSMakers: Michael Willburn

Michael Willburn, president, Infloor Heating Systems, joins the program to discuss his company, radiant heating, industry trends, and whether contractors are becoming more interested in radiant heating. Posted on July 11.

More Podcasts


NEWS 07-21-14 cover

2014 July 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con