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NAD Refers Ads to FTC

NEW YORK – The National Advertising Division (NAD) of the Council of Better Business Bureaus has referred advertising from Goodman Global to the Federal Trade Commission for further review.

NAD, the advertising industry’s self-regulatory forum, recommended in November 2007 that the company modify advertising regarding warranty claims for its heating and cooling products, following a challenge by Trane Residential Systems.

In a second round of exploration, NAD has referred the matter to the appropriate government agency [FTC] for possible law enforcement action.

Publication date: 12/15/2008

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