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Mitsubishi Electric HVAC Launches New Web Site

August 5, 2004
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LAWRENCEVILLE, Ga. - Mitsubishi Electric HVAC Advanced Products Division announced that it has launched a new and improved Web site,, designed to better support its products and bring them under one umbrella. The new site also delivers technical and marketing information relevant to architects, engineers, contractors, and end-user customers alike, according to Craig Little, vice president of sales and marketing.

"Another goal with the new site is to support our aggressive efforts to raise consumer awareness of our Mr. Slim® split-ductless product. We placed extensive focus on this aspect when redesigning the site," said Little.

The new site contains product information about Mr. Slim split-ductless air conditioning and heating systems, CITY MULTIâ„¢ VRFZ systems, PlasmaPureâ„¢ air purifiers, and compressors. Company news, a distributor extranet, and case studies are also included.

"When we set out to redesign our Web site, we wanted to offer a more dynamic site, enabling an enhanced user experience. On the new site, you'll find many features that change frequently such as the Mr. Slim ‘Ductless Daily' brief case studies and the featured In-Depth Case Study," added Little.

The site also features a training area for contractors and engineers interested in becoming part of the Diamond Alliance, a product finder that includes a Btuh calculator, and a customer care area where consumers can find answers to frequently asked questions, take care of warranty registration, and find useful information about the HVAC industry.

Publication date: 08/09/2004

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