Mitsubishi Cuts Prices on Units

March 15, 2001
/ Print / Reprints /
/ Text Size+
CYPRESS, CA — Mitsubishi Electric HVAC is doing something different. Instead of a price increase, it announced price reductions on 13 models of its Mr. Slim® line of ductless air conditioners.

The price cuts to distributors and contractors, which take effect immediately, average 10.7% on models that make up 83% of the market in the United States, said the manufacturer.

“We anticipate that these discounts will encourage more people to move from window-mounted units to ductless air conditioning,” said Craig Little, vice president of Sales and Marketing. “Our goal is to convert 10% of the 6 million window unit sales each year to quiet, efficient ductless models. That would be a huge increase for our industry.”

“This is the third year in a row we’ve been able to reduce the cost of Mr. Slim units,” added Chuck Applebee, Mr. Slim product manager.

Publication date: 03/19/2001

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Recent Articles by Paula Liegl

You must login or register in order to post a comment.



Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

More Podcasts


NEWS 09-22-14 cover

2014 September 22

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con