Heating, Airconditioning and Refrigeration Distributors International (HARDI) announced North American HVACR average distributor sales for June 2011 were up 6.8 percent from the same month last year, nearly identical to May’s results.
When it comes to humidity control products, how can contractors effectively convince consumers to purchase humidifiers and dehumidifiers? Everyone knows that these products aren’t necessities like furnaces and air conditioners.
Social media presents two primary choices: get involved or be left behind. Contractors have heatedly debated that statement, along with many other social media topics, for some time. More often than not, however, the argument circles back to social media relevance. With social media being so new, industry relevance is more a matter of opinion that could be argued from both sides.
This article should really be titled “Miracle Closing Technique for the Estimate-Getting Researcher.” As you will read, it’s really not a miracle at all. It’s more common sense. There are many kinds of customers, but the most classic might be the we’re-getting-estimates customer.
Selling is - and has always been - a relationship. Yet in a hot economy, when cash is flowing, improvements are incentivized, and home values warranted re-investment, selling was order taking. We got lazy. True sales skills eroded. Case in point, follow up has become nearly nonexistent.
The tough economy has led many contractors to hunker down, conserving resources and cutting expenses. Other contractors are taking the opposite approach, investing in their companies and expanding operations to include additional profit centers. While there are different ways an HVAC contractor can go, most look to plumbing or electrical as natural extensions.
During the winter months, Dan Hagenhoff, regional manager for Goodman Sales and Distribution, typically hosts numerous dealer meetings. This year got off to a bang as regional staff and personnel from the Goodman Global Group corporate offices were on hand to introduce new Goodman and Amana brand products, sales support programs, and to meet, greet, retain, and recruit HVAC dealers.
Let this year be the year you shift your message to fit your true buyers. Attract with emotions, convert with helpful authority, and retain with friendly efficiency. Do this and you’ll have enough new business to make this your best year ever.
There are five great reasons to advertise: 1) To reach new customers; 2) To keep your name before current customers; 3) Because it pays over the long term; 4) To generate traffic; and 5) To increase sales and profits. A great way to maximize sales and profits is to complement your advertising with referral marketing.