Articles Tagged with ''sales''

June Distributor Sales Growth Slowing

August 15, 2011
Heating, Airconditioning and Refrigeration Distributors International (HARDI) announced North American HVACR average distributor sales for June 2011 were up 6.8 percent from the same month last year, nearly identical to May’s results.
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HVAC Salesmen Take Apps on the Road

Smartphone and Tablet Technology Helps Increase Productivity and Sales Opportunities
August 8, 2011
At the intersection of technology and the heating and air conditioning industry lies a number of smartphone and tablet apps for the HVAC professional.


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The Right Approach for Selling Humidifiers and Dehumidifiers

August 8, 2011
When it comes to humidity control products, how can contractors effectively convince consumers to purchase humidifiers and dehumidifiers? Everyone knows that these products aren’t necessities like furnaces and air conditioners.


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Ignoring Social Media Endangers Future Business

July 4, 2011
Social media presents two primary choices: get involved or be left behind. Contractors have heatedly debated that statement, along with many other social media topics, for some time. More often than not, however, the argument circles back to social media relevance. With social media being so new, industry relevance is more a matter of opinion that could be argued from both sides.
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Miracle Closing Technique

July 4, 2011
This article should really be titled “Miracle Closing Technique for the Estimate-Getting Researcher.” As you will read, it’s really not a miracle at all. It’s more common sense. There are many kinds of customers, but the most classic might be the we’re-getting-estimates customer.
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Marketing Magic: How to Cut Your Selling Competition

June 13, 2011
Selling is - and has always been - a relationship. Yet in a hot economy, when cash is flowing, improvements are incentivized, and home values warranted re-investment, selling was order taking. We got lazy. True sales skills eroded. Case in point, follow up has become nearly nonexistent.
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Growth Via New Profit Centers

June 6, 2011
The tough economy has led many contractors to hunker down, conserving resources and cutting expenses. Other contractors are taking the opposite approach, investing in their companies and expanding operations to include additional profit centers. While there are different ways an HVAC contractor can go, most look to plumbing or electrical as natural extensions.
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Meetings Boost Morale

April 11, 2011
During the winter months, Dan Hagenhoff, regional manager for Goodman Sales and Distribution, typically hosts numerous dealer meetings. This year got off to a bang as regional staff and personnel from the Goodman Global Group corporate offices were on hand to introduce new Goodman and Amana brand products, sales support programs, and to meet, greet, retain, and recruit HVAC dealers.
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Marketing Magic: Victors, Victims, and Volunteers

March 28, 2011
Let this year be the year you shift your message to fit your true buyers. Attract with emotions, convert with helpful authority, and retain with friendly efficiency. Do this and you’ll have enough new business to make this your best year ever.
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Advertising and Referrals: The One-Two Punch of Marketing

March 7, 2011
There are five great reasons to advertise: 1) To reach new customers; 2) To keep your name before current customers; 3) Because it pays over the long term; 4) To generate traffic; and 5) To increase sales and profits. A great way to maximize sales and profits is to complement your advertising with referral marketing.
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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

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Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

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