HRAC Partners Form Coalition

September 19, 2003
/ Print / Reprints /
/ Text Size+
MISSISSAUGA, Ontario — A new HVAC contractor organization has been formed in Alberta, Canada, to represent the interests of the industry at hearings before the Alberta Energy and Utilities Board (AEUB). The Alberta HVAC Coalition is supported by the Heating, Refrigeration, and Air Conditioning Contractors of Canada (HRAC), the Sheet Metal Contractors Association of Alberta (SMCAA), the Mechanical Contractors Association of Alberta (MCA-Alberta), and Lennox Inc.

According to HRAC, the coalition was set up to represent industry views at hearings before the AEUB on the proposed sale and transfer of retail gas and electric assets from ATCO, the largest utility in the province, to Direct Energy Marketing Limited (DEML) for $130 million.

DEML is proposing a number of terms and conditions in the transfer agreement that are a concern for contractors. Under the agreement, DEML will have exclusive access to the utility bill, enabling the company to bill and promote products and services on an exclusive basis to over 1 million ATCO customers.

Also, the content of the billing envelope is to be excluded from the requirements of the Code of Conduct that applies to the utility, which would have prevented the preferential direction of leads to any one company. Finally, DEML will have exclusive access to the ATCO trademarks.

The HVAC Coalition has also found allies within the Alberta Urban Municipality Association, the city of Calgary, and the Consumers Coalition of Alberta. The coalition believes the proposed deal, as currently structured, could hinder the development of competitive marketplace.

For more information, visit

Publication date: 09/22/2003

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con