Group Takes Aim at a ‘Monster Market’

CHICAGO, IL — “The replacement market is a monster market and we are going to focus on it.”

That was one of the messages offered by Contractor Success Group president Bill Efird to prospective members during CSG’s most recent quarterly convention here.

Efird, a former contractor, said utilities, consolidators, and large hardware chains are changing the face of the industry — especially the aftermarket sector.

To be successful in installation and aftermarket, contractors need to overcome several challenges, including the limited geographical area they serve and a shortage of available technicians.

Such challenges can be met by organizations like CSG. “Our motivation is to help the people in this room,” he told prospects. “A lot of what we do makes us different and unique. We have put our money where our mouth is.”

He noted that CSG offers a variety of services for its initial fee of $3,000, including four annual conventions and regularly scheduled training programs for business operations and mechanical systems. (Registration is covered by the annual fee; transportation and housing are paid for separately.)

Also offered is an in-house advertising agency to work with members on company letterhead, door hangers, etc., which can be purchased at reduced costs. A website with step-by-step training procedures is also available. The organization holds a yearly “sales extravaganza” in Las Vegas, NV, and offers a “preferred vendor program” for increased buying power.

Publication date: 09/18/2000

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

Peter Powell is Refrigeration Editor. E-mail him at peterpowell@achrnews.com.

Recent Articles by Peter Powell

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2013 ACCA Conference & IE3 Expo

Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.

Podcasts

Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 05-20-13 cover

2013 May 20

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

HVAC LEASING

Some HVAC contractors have introduced leasing programs for consumers. Do you think this is a viable option?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con