Gargaro's World: HVAC Company's Name Makes You Blush

December 10, 2007
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I will be the first to tell you that I am no marketing guru. However, I realize ABC Heating and Cooling will get you to the top of the air conditioning listings in the Yellow Pages. I also know Bob Smith Heating and Cooling will impress your mother by getting your name on the side of a truck.

However, I am not sure about naming your HVAC company “Stiff Nipples” like this company in London, England. Is it a stroke of genius that will get customers to never forget your company or an idiotic idea that will offend a possible large portion of your customer base?

Any thoughts on how to name a company? What is the most creative name you have seen for an HVAC contractor?

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Company Name

Tim Palmer
December 11, 2007
While I find the name funny, if it might offend even a handful of customers what it the point? Customers are too hard to get.

RE: Stiff Nipples

Jen Boissoneau
December 12, 2007
As a Woman, I think this was a great marketing idea. You won't believe how many people I have already told about it.

Stiff Nipples

Kyle Gargaro
December 13, 2007
Jen: Thanks for joining the discussion. Good to hear a woman's perspective.

shirts

sharon meagher
May 23, 2008
i work for John Nugent & sons heating, air conditioning, plumbing and electical. how do i get a t-shirt for my boss?

Too Funny

Purchase Area Mechanical
November 9, 2010
Wow. Wow. Wow. This is hilarious. Thanks for sharing, we needed a laugh! -The guys at Purchase Area Mechanical www.pamech.com

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