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Part of their challenge is to convince their potential customers to invest in R-410A equipment even though units using R-22 are still available and will be so for at least a few more years.
To help in that effort, manufacturers - who will no longer be able to make new R-22 units beginning in 2010 - are starting to gear up marketing campaigns that contractors can use with customers to convince them to opt for R-410A units.
One such campaign just being launched has created a creature called Refrigesaurus.
As developed by a marketing team for Bryant Heating & Cooling Systems, Refrigesaurus is “an old dinosaur that depletes the ozone layer with his outdated refrigerant, R-22. Refrigesaurus represents R-22 in a manner that shows it’s nearly extinct.”
The dinosaur-like creature battles Bryantman, the superhero dealer who defends comfort and fights the evils of out-of-date heating and cooling technology.
The campaign encourages contractors and their customers to use air conditioning products that contain R-410A as the refrigerant.
In 1996, Bryant introduced a full line of products with R-410A (marketed by the company as Puron®), and now has over 1 million units in operation across the United States and Canada, the company said.
Publication date: 12/03/2007