LAGUNA NIGEL, CA — During an interview with Mary Meeker, managing director for Morgan Stanley Dean Witter, at an Internet summit here, Jon Ayers, president of Carrier Corp., discussed how the company integrated its value and supply chains using the Internet to improve customer satisfaction, reduce costs, expand margins, and increase shareholder value.

According to Ayers, companies should use web technology to leverage existing customers, channels, brands, and relationships.

“You’ve got to prioritize. If you don’t tie your Internet efforts to shareholder value, you can get easily distracted,” he said.