SAN FRANCISCO - Over 100 dealers and distributors attended the West Coast Best by Broan® annual All Stars training camp. According to Fred Rogers, director of sales, Broan, the training camp allowed dealers and distributors to learn about new product attributes and specifications and the importance of proper ventilation.

“With the All Stars training camp, we’re able to provide our dealers and distributors with important competitive information that we have learned over the years,” said Rogers. “They then use this information to retain their sales force, increase their bottom lines, and properly communicate product benefits to consumers.”

Attendees participated in four compact training sessions. The Ventilation Basics session demonstrated venting options and differences, and how to select the proper ventilation. The Built-In Collection session discussed the importance and popularity of hidden ventilation and how to easily install such a system.

The Professional/Fashion session presented the complete Best by Broan line, demonstrated the product and ease of installation, and detailed the ease of use of the Best by Broan Catalog. The Competitive session provided demonstrations of power, cfm, and ease of cleaning. All Stars training camps will also be held in Seattle, Dallas, Atlanta, Chicago, and Newark, N.J.

For more information, visit www.bestbybroan.com.

Publication date: 07/30/2007