SAN BERNARDINO, Calif. — In an effort to better communicate its position as a leader in the high volume low speed (HVLS) fan industry, MacroAir announced that it has transformed its company brand identity and launched a new website.

MacroAir, manufacturer of commercial ceiling fans in sizes up to 24 feet in diameter, said it has revamped its company messaging platform and voice, logo, and branding elements to highlight its expertise in the precision movement of air. Elements of MacroAir’s new brand identity, including a new video demonstration, can be seen on its website at www.macroairfans.com.

Eddie Boyd, president of MacroAir, said, “Now is the time for us to increase our communication of the superiority of our product design and engineering philosophies to the marketplace, and I think what you’ll hear and see from the new MacroAir is an invigorated commitment. Our products are engineered to perform and outshine our competitors through efficiency and reliability.”