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| Staff members of Century A/C Supply, Houston, accepted a Crystal Award for its Route 35 marketing campaign: (back row) Rina Perez, Jess Mattox, Billy Griffin, Renata Kingsbury, and Brent Simpson; and (front row) Lindsay Dalmolin, Lori Littlepage, and Chuck Littlepage.
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HOUSTON — The American Marketing Association (AMA) presented Century A/C Supply with the Crystal Award for its Route 35 marketing campaign. The award was entered in the “Maverick” category and recognized for its unique approach in reaching all customer segments with a Harley Davidson inspired message.
The Route 35 campaign celebrated Century’s 35th year in business, and encompassed multiple programs including on-site promotions, a consumer-style scratch-off sweepstakes and Bingo game designed to each give away a Harley Davidson motorcycle, and a “Bigger and Badder” tradeshow event to celebrate the culmination of Route 35. According to AMA, this award program recognizes real results. This was the chapter’s 23rd annual celebration of Houston marketing programs that exhibited marketing mastery through successful campaigns.
Publication date: 08/24/2009
