PHOENIX — Hobaica Services Inc. launched the Business Entities Getting Involved in our Neighborhood (BEGIN) Campaign. The company took its remaining advertising budget for October-December 2008 and used it to give away free home comfort systems, including installation, to deserving families. They gave away one home comfort system every week in the months of November and December.

Hobaica challenged other business owners to do the same thing with their products and services to assist multiple families over the holidays. “During that special time of year, we wanted to get away from negativity and show that with little, people can do great things,” said the company.

For more information, visit www.hobaica.com.

Publication date: 01/12/2009