MONTGOMERY, Ala. — Contractor marketing consultants Adams Hudson and Drew Cameron announced that they have teamed to offer HVAC contractors a free “Recession Rescue” teleseminar that presents low-cost ways to increase sales. On July 29, at 1 p.m. CDT, Hudson and Cameron will discuss the strategies that contractors are using to set sales records, in this economy, right now.

Hudson notes that Mike Murphy, editor-in-chief of The NEWS, recently wrote, “Most contractors have had a tough season. Either the phone’s not ringing, prospects ‘put off’ buying, or they’re accepting low-ball bids from desperate competitors. Eroding margins and a dismal economy only add to the pain.” But Hudson says you can eliminate those problems by applying some little-known strategies that will help contractors generate more leads and close more sales.

During the teleseminar, moderated by Murphy, Hudson and Cameron will discuss such techniques as how to:

• Generate increased leads using five “stealth” marketing techniques.

• Convert callers into an upsell with three sentences.

• Use the three nearly foolproof closes for high-dollar sales with the tax credit incentive.

For more information and to register, visit www.hudsonink.com/seminars.aspx?id=2288.

Publication date: 07/27/2009