the NEWS
HVACR Directory | Extra Edition | Learning Center | Editorial Blogs | Product Gallery
  Home
  About the NEWS
  Subscription Info
  e-Newsletter
  Contact Us
  Resources
  Archived Editorial
  Blogs
  Career Center - Employers
  Career Center - Job Seekers
  Columns
  Distributor Corner
  Calendar of Events
  HVACR Directory
  Industry Links
  Learning Center
  Letters
  Manufacturer Reports
  Regional Reports
  Newsline
  Reprints
  Survey Says
  Training Track
  Webinars
  AEC Store
  Market Research
  Extra Edition
  Business Management
  Service & Maintenance
  Technical
  Advertising
  Ad Index
  Media Kit
  Submit Press Release
  Services
  eProduct Info
  Classifieds
  Digital Edition
  List Rental
  Post Cards
spacer
Search in: EditorialProductsCompanies
HudRoom: Reporting Some Optimism
by Adams Hudson
March 4, 2009

ARTICLE TOOLS
EmailEmailPrintPrintReprintsReprintsshareShare



Incredible. Just got back from the ACCA National Conference; crowds were LARGER this year than last, very little moaning about “you know what.” (Working to strike it from vocabulary if not psyche.)

I can actually report optimism, eagerness toward marketing aggression, even some hyper-activity about customer retention efforts. Seems this group was intent on yanking business from napping or negligent competitors. Word of the week seemed to be “implementation” since most all agreed that seminars were outstanding for enthusiasm and idea infusion, but over-burdened contractors don't often implement as they'd prefer. A "service" opportunity clearly exists, either for off-site or on-site "implementers."

Actually had 4 people in our seminar report record years in 2008; one admitting a 28 percent increase, another reporting 24 percent, neither slowing down. All in all, a good if exhausting week. Much to do.



Adams Hudson
is president of Hudson Ink, a marketing firm for contractors. NEWS readers are encouraged to grab his free e-zine at www.hudsonink.com or to request other free reports and marketing help at 800-489-9099.

|PrintEmail
  Comments (0)Post a Comment
 



 



Please enter the verification code as it appears in the box above.
 

Did you enjoy this article? Click here to subscribe to the magazine.








© 2009 BNP Media. All rights reserved. | Privacy Policy
Your Feedback