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Your HVAC market sheet metal supplier operates on razor-thin margins. The result is an ultra-competitive environment and this intense pressure to earn a profit can lead to less-than-ethical selling behavior by some suppliers. 

If someone mentions “Star Wars: The Force Awakens” to you, what’s the first thing you think of?

Spaceships? Lightsaber battles? A bunch of geeky men wearing Stormtrooper costumes parading around at a science fiction convention?

For me, at least during the last few years, it’s sheet metal. 

You know how it is. You look back at a marketing idea that worked really well, and all of a sudden, success seems so obvious.

“No wonder that worked,” you say. “It was a great idea.” 

If you looked at the cover of this month’s issue, then you know it’s time for the AHR Expo, the annual trade show where everything that has to do with the HVAC market is on display.

When the HVAC construction industry gathers in Orlando, Florida, this month for the AHR Expo, it will be an excellent opportunity for the industry’s employers to brainstorm ideas and solutions to issues facing the industry today. 

Let’s begin by looking at the marketing that maximizes branding.

If the cover of this month’s issue seems a little familiar, you have a good memory. For the first time since 1981, we’re producing an updated version of Snips’ Shop Layouts guide.

In June, a special working group of stakeholders convened by the Department of Energy negotiated new energy conservation standards for commercial warm-air furnaces and commercial unitary air conditioners and heat pumps.

As I’ve written here many times, I always look forward to our coverage of architectural sheet metal products and projects.

This month’s column will start with a letter from a reader. This is the second year we signed to work with a commercial builder.