Videos are one of the best ways to help you stand out in today’s competitive online environment. They allow you to inject personality into your messages, build trust and connect with viewers on an emotional level.
Last time we talked about how sales is a two-step process. We talked about the three major things customers use to decide whom to hire: trust, feeling listened to and getting a good deal (price is a part of this).
It’s hard to believe President Donald Trump has been in office for a year now. But in that first year, tax reform has been accomplished, and he can check off that big win for himself, families and businesses across America.
How many times have you seen this happen? You get a call from someone who needs an expensive project done: a furnace, boiler, or water heater replaced, or maybe a remodel of their home that includes a new heating or plumbing system.
About 15 years ago, I was having a friendly debate with a co-worker about the legalization of marijuana. Medical pot was just starting to grow beyond California and there was still a lot of resistance to its use in the medical community.
We work with over 3,000 contractors a year and the No. 1 problem we help solve is “marketing control.” You’re a contractor. You control job flow, costs, time, design and personnel — but you often have no control of the marketing that generates the leads and sales.
In my years at Snips, I’ve learned that the HVAC and sheet metal industry is a pretty charitable one. Not every company or association talks about it, but many people who work in this field like to give back.
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