Michigan summers are not anywhere near as hot as those in Texas or Florida, although we can come close to matching the humidity levels of those states in July and August.
I wish I had come up with this phrase. I didn’t. It was given to me by small-business expert Mike Ratchford, who says that the purpose of good direct mail is to stop recipients so they don’t do the typical “left hand, right hand, trash can.”
Literally, hundreds of millions of dollars in sales are generated mostly by the “stealth” marketing tactic of publicity. That’s a huge return on investment, because publicity is free.