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A technician diagnosed and made a repair, collected payment, and went to her next call thinking that everything was OK with that customer.

The never-ending cycle is supposed to work like this: Customers lead to an endless stream of purchases and referrals, which lead to another endless stream of even more purchases and referrals from their referrals.

He hasn’t taken office yet, but Donald Trump knows how to make news. 

Many contractors have a comfort zone when it comes to the type of ductwork they prefer to use.

Who says online polls are unscientific? 

Michigan summers are not anywhere near as hot as those in Texas or Florida, although we can come close to matching the humidity levels of those states in July and August.

Aren’t sales and marketing the same? No.

Marketing is a method by which sales opportunities are created. Marketing can bring you the leads, but if you can’t close them, what’s the point? 

I wish I had come up with this phrase. I didn’t. It was given to me by small-business expert Mike Ratchford, who says that the purpose of good direct mail is to stop recipients so they don’t do the typical “left hand, right hand, trash can.”

Many in the sheet metal works industry are not eager to talk about safety until something goes wrong. Obviously, by then it’s too late.

You never truly know about a person’s abilities until he or she gets in a truck and goes to a customer’s home or office to perform work.