Above all sales strategies and techniques, there is one concept that reigns supreme in the golden halls of selling superstars. It’s not the money. It’s the service.
As of September 2015, 27 active wildfires were burning around the United States, damaging nearly 1.6 million acres of land. The valley fire in California — deemed one of the most destructive wildfires in U.S. history — had burned a total of 70,000 acres, destroyed 585 homes and displaced 13,000 people before it was even 30 percent contained.
We’re turning over most of this month’s editorial page to letters from readers. We always appreciate hearing from our audience, whether or not you agree with something we’ve written.
If you’re like me, you have not only heard many people ask “Where are all the HVAC industry workers?” numerous times, you’ve asked that question yourself.
Did you “try marketing” this year? If you did, you probably wasted your money. Here is what usually happens: You saw a television or radio ad for a competitor or received one of the company’s postcards — by mistake.
The just-concluded AHR Expo is usually an event full of excitement and optimism. Whether the HVAC industry is suffering through a recession like in 2008-2009, or enjoying the blockbuster economy of the late 1990s and early 2000s, industry people are an upbeat lot, I’ve found.
Oct. 7, 2016, marked the fifth annual Manufacturing Day, when thousands of companies hosted students, teachers, parents, job seekers and community leaders at open houses, plant tours and educational sessions to showcase modern manufacturing technology and the cool jobs available.
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