DiversiTech has introduced its newly enhanced website, which company officials said helps HVAC wholesalers and contractors find its products and services easier. 

When browsing the company’s product selection, visitors can use the new “favorites” tool to mark products they’re interested in. The company has also enhanced its search function and product visuals, including four key sections on the homepage and related products.

“The new site does a great job of telling our brand story and showcasing our vast selection of product and resources to help our customers simplify the way they do business,” said Alec Minne, senior director of marketing at DiversiTech. “More importantly, it will help them find what they need fast, so they can spend more time on their business rather than searching for product information.”

Wholesalers and contractors can also find a resources section, which offers downloadable promotional literature, videos, technical data sheets and more. To check out the new website, visit www.diversitech.com.