This event is hosted by the Northeast and Mid-Atlantic Regions of Heating Air-conditioning & Refrigeration Distributors International (HARDI). HARDI is converging some sales pros to lead a conference focused on optimizing HARDI distributors’ sales and demand creation strategies. Executives are strongly encouraged to invite the appropriate staff within their company who administer the sales responsibilities so those individuals can further develop in their areas of expertise. An executives briefing will take place on the first morning and the sales focused programs will begin that afternoon, continuing throughout the duration of the event. The conference concentrates on expanding HARDI distributors' sales and demand creation strategies. According to HARDI, this is perhaps the most valuable conference for transforming your company into a higher-performing sales organization. Speakers Norm Clark and Tom Reilly will explore these topics.