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Home » Blogs » Editor's Blog

Editor's Blog
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The editors of The NEWS have something to say... and we want to hear back from you! Here's our take on the news of the day. What's yours?

Recent Comments

Positive Reviews are worth their weight in SOLD

Water, Water, Water

If we analyze last 10 years, then we...

I'm glad you liked the tips in "Celebrate...

Owner

Job Interview at School a Learning Experience

District seeks skilled HVAC personnel, but budget constraints limit the applicant pool
Ron Rajecki
December 13, 2017
A friend of mine runs the mechanical systems group at a data center. It’s a decent job and he likes it most of the time. But, like many people, he sometimes wonders if there might be a little greener grass or new horizons to be found elsewhere. So when a local school district let it be known they were looking for an experienced HVAC guy to take care of the systems at their brand-new combined high school/middle school, he looked into it. And the interview experience was eye-opening.
Read More

Don’t Lose Your Top Talent to Competitors

Nicole Krawcke
December 6, 2017
Industry professionals have been placing their focus on recruiting new people to the trades – as they should. But, let’s not forget about the other half of the equation – keeping your current talent.
Read More

AHRI Members Still Hopeful on the Legislative Front

Kyle Gargaro
Kyle Gargaro
November 28, 2017
What a difference a year makes. Actually, things have not changed at all. When the Air-Conditioning, Heating & Refrigeration Institute (AHRI) met for their annual meeting last year it was just a few weeks after Donald Trump had won the presidential election. Combine that with a Republican-led House and Senate, and the attendees at the meeting were excited about the upcoming political climate.
Read More

Make YouTube about You

Kostora
Nick Kostora
November 20, 2017
Have you considered joining the creative side of the YouTube equation rather than just being a passive visitor? How-to videos are among the most popular offerings you will find on YouTube as people constantly look to solve their problems by seeing if someone else has already shared their experiences with a YouTube video.
Read More

Breaking it Down for Clarity

Talk to your customers in layman’s terms
Samantha Sine
Samantha Sine
November 13, 2017
Can someone please explain to me why professionals, of all vocations, assume their customers are well-versed in their fields? Did I go to medical school? No. So, why would I be familiar with fourteen-word term? Am I a repairman? Definitely not. So, tell me why a lengthy and technical solution will make sense to me.
Read More

The Dreaded Question

A simple ‘What brand of equipment should I buy?’ leads to a long answer
Ron Rajecki
November 10, 2017
When it comes time to replace an HVAC system, I understand that most people just want a simple answer. For one thing, a new furnace and air conditioner is a big investment. In addition, it’s not something people buy often, so not many people are familiar with the product s or the process.
Read More

Carpe Diem: Today is the Greatest Day You've Ever Known

Comfort is in demand, it's up to you to sell its benefits
Herb 2018
Herb Woerpel
October 23, 2017
A report by TechSci estimated that the market would reach or possibly exceed $44 billion annually by 2022.
Read More

Meddling with Millennials

As a contractor, you need to communicate with customers in the manner they prefer
Nicole Krawcke
October 16, 2017
Not all millennials fit the cookie-cutter mold that they’ve been lumped into. Instead, find new ways to challenge the younger generation that helps them succeed, and, in doing so, your company will succeed as well.
Read More

Be Ready to Make a Change When the Time is Right

Take risks and jump at opportunities when they present themselves
Kostora
Nick Kostora
October 6, 2017
It’s important to prepare for role changes and always be willing to seize opportunities when they present themselves.
Read More

The Most Complex Philosophies All Originated as Simple Ideas

Amy Al-Katib
Amy Al-Katib
September 25, 2017
The equipment you install, maintain, and repair is all a product of someone’s thoughts and artistic vision.
Read More
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