Editors Blog

Murphy's Law: Manufacturers Need a Tune-up

April 25, 2008
/ Print / Reprints /
/ Text Size+

“Look at the Valvolines and Quaker States and auto dealers out there. Every 3,000 miles you need to get your oil changed. Why can’t we do that? If I did not have to work so hard to get into the house, imagine the things we could accomplish. Once my guys are in the house, they know what to do. I just need to get into the house. The growth and opportunity for our industry is just sitting there, unaware that they need to call us.”

John Lombardi
Vice President
Comfort Control Systems
De Pere, Wis.

I can’t say it any better, so I just let my Green Bay Packer buddy say it for me.

Sure, the manufacturers can say that there were big bucks being thrown around to nationally advertise oil changes quite a few years ago. And, your point?

Some of your own national consumer campaigns might be better focused on something that every contracting company can sink its teeth into. If every HVAC national consumer advertising campaign told readers, listeners, and viewers that they have to get an annual or semi-annual tune-up it would be quite interesting to see what might transpire over a few years.

If John Lombardi gets his guys in somebody’s house, something good is going to happen. Multiply that by tens of thousands of HVAC contractors.
You must login or register in order to post a comment.



Image Galleries

Mini Split Installation

Twin Cities contractor Aabott Ferraro helped retrofit an older St. Paul home.


NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

More Podcasts


NEWS 07-28-14 cover

2014 July 28

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con