Editors Blog

Insight from an Oil Change

February 27, 2012
/ Print / Reprints /
/ Text Size+

I confess; it has been a year since my last oil change. I know it is terrible for the car, especially my 2000 Chevy Cavalier, but time just got away from me. One day a few weeks ago I quickly pulled into an oil change place and asked how much. The $40 price tag for basic service threw me off. It may not sound like a lot in your region, but I am used to paying somewhere around $20 to $25. I was in a hurry, so I told the guy to go ahead and change the oil.

As I sat there, I wondered why it cost so much. I considered that it was a larger brand establishment than I normally go to, and then I considered that maybe they did a better, more thorough job of changing the oil and checking the car. Somewhat satisfied with my reasoning, I patiently waited.

Once finished, the serviceman came and went over a checklist of what had been done to my car. Not one item on that list was any different than the place I usually go to that charges me $25. Irritated, I paid the $40 and silently vowed to never return.

My experience made me think about how customers who have dealt with several different HVAC contractors may feel about getting a higher bill from one as compared to the other. As an industry, we discuss the importance of selling service, certification, and value as a way to increase profits.

After having experienced the gouge of a pricey oil change, however, I would suggest that perhaps the industry should be sure to continue considering the customer as well. Just because you can charge a certain price doesn’t necessarily mean it is a good idea. Ask yourself, “How many of my customers have paid the bill and never called me back?”

You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts


NEWS 04-21-14 cover

2014 April 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con