Editors Blog


Insight from an Oil Change

February 27, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

I confess; it has been a year since my last oil change. I know it is terrible for the car, especially my 2000 Chevy Cavalier, but time just got away from me. One day a few weeks ago I quickly pulled into an oil change place and asked how much. The $40 price tag for basic service threw me off. It may not sound like a lot in your region, but I am used to paying somewhere around $20 to $25. I was in a hurry, so I told the guy to go ahead and change the oil.

As I sat there, I wondered why it cost so much. I considered that it was a larger brand establishment than I normally go to, and then I considered that maybe they did a better, more thorough job of changing the oil and checking the car. Somewhat satisfied with my reasoning, I patiently waited.

Once finished, the serviceman came and went over a checklist of what had been done to my car. Not one item on that list was any different than the place I usually go to that charges me $25. Irritated, I paid the $40 and silently vowed to never return.

My experience made me think about how customers who have dealt with several different HVAC contractors may feel about getting a higher bill from one as compared to the other. As an industry, we discuss the importance of selling service, certification, and value as a way to increase profits.

After having experienced the gouge of a pricey oil change, however, I would suggest that perhaps the industry should be sure to continue considering the customer as well. Just because you can charge a certain price doesn’t necessarily mean it is a good idea. Ask yourself, “How many of my customers have paid the bill and never called me back?”
 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

Podcasts

NEWSMakers: Joseph Groh

Joseph Groh, an industry veteran boasting 35 years of HVAC experience, discusses the 2008 bicycle accident that cut his career tragically short, and how the Joseph S. Groh Foundation is his way of giving back to the construction trade. Posted on Aug. 22.

More Podcasts

ACHRNEWS

NEWS 08-18-14 cover

2014 August 18

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con