... So the guy stands there with his mouth agape and says, “But Doc, why do you have to operate on my foot? The splinter is in my finger!” Why am I leading off with a punch line? Because it applies to about 80 percent of people who can’t figure out why their website doesn’t “work.”

There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.