Joe Thomas is the founder and owner of Left Brain Digital, a web development company. He’s an award-winning web designer/developer with more than 18 years of experience in print and web design and development. For more information, visit www.leftbraindigital.com.
... So the guy stands there with his mouth agape and says, “But Doc, why do you have to operate on my foot? The splinter is in my finger!” Why am I leading off with a punch line? Because it applies to about 80 percent of people who can’t figure out why their website doesn’t “work.”
There’s a lot riding on a website that’s working for a business. It has to convey brand and professionalism, communicate the right message, and engage visitors. Every detail plays a role, from the logo to the text to the design and functionality.