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Home » Authors » Joe Crisara

Articles by Joe Crisara

Top 5 Reasons Why Lowering Prices Does Not Lead to More Sales

March 15, 2012
By Joe Crisara
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Contractors often think lowering prices will lead to more sales, but these five reasons explain why it’s better to stand firm.


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Feel Like Groundhog's Day is Everyday?

March 1, 2012
By Joe Crisara
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If you are in a Groundhog's Day rut and each day is essentially the same, it's time to break out of the trance.
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If Tony Soprano Was Your HVAC Sales Manager

How would he respond to typical sales scenarios?
February 17, 2012
By Joe Crisara
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You would have to be from Mars to not know of or remember the HBO hit show “The Sopranos,” which featured an inside look at some of the alleged New Jersey mob figures. One evening while watching a rerun of the show, I began to wonder, “What if Tony Soprano was your HVAC sales manager?”


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