Articles by Kent Rasler

Run a Proactive, Not Reactive, Business

December 27, 2010
HVAC dealers from coast to coast have based their businesses on weather and economy. Reactive, weather-driven businesses coupled with a change in the economy have made us rethink our business model. To improve the traditional business model, we must change our mind set and begin a different approach to business.
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Being Proactive in a Reactionary Industry

December 13, 2010
HVAC contractors from coast to coast have based their businesses on weather and the economy. When the weather is hot, business is good. When the weather is cold, business is good. When the economy is strong, business is strong. But a business model based on merely weather and the economy does not allow them to grow.
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