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Home » Authors » Kimberly Schwartz

Articles by Kimberly Schwartz

The World Series of the Crafts

Kimberly Schwartz
August 25, 2011
Last week I got the chance to sneak out of the office for a few hours to visit and report on the 2011 UA Apprentice Competition. Held in Ann Arbor, Mich., it is an intense contest designed to test the skills of UA apprentices.
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Stamina Shines Through 50-Year Career

Kimberly Schwartz
August 15, 2011
Samuel Guy Neese Jr. is 73 years old, and he has been in the HVAC trade for 51 years. He has seen ups and downs during his career, but through it all he continues to return to work every day with unheard-of stamina.
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The Right Approach for Selling Humidifiers and Dehumidifiers

Kimberly Schwartz
August 8, 2011
When it comes to humidity control products, how can contractors effectively convince consumers to purchase humidifiers and dehumidifiers? Everyone knows that these products aren’t necessities like furnaces and air conditioners.


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Trends Heighten Need for Humidity Control

Kimberly Schwartz
August 8, 2011
There are currently several trends converging to make humidity control an increasingly important aspect of a contractor’s sales techniques/profitability.


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Trends Heighten Need for Humidity Control

Kimberly Schwartz
August 8, 2011
There are currently several trends converging to make humidity control an increasingly important aspect of a contractor’s sales techniques/profitability.
Read More

Mid-Summer Legislative Update

Kimberly Schwartz
July 26, 2011
While it seems like everyone in Washington, D.C., is fixated on the debt ceiling debate right now, there are other bills in Congress that could have an impact on the HVAC industry. Here’s a quick report on a few bills that may be brought up for votes this summer.
Read More

EPA Revises Energy Star Specs for Furnaces

Kimberly Schwartz
July 25, 2011
Energy Star, the consumer information program sponsored by the Environmental Protection Agency (EPA), recently released new eligibility requirements for furnaces. On June 13, EPA released Version 3.0 and Version 4.0 of Energy Star requirements for furnaces.
Read More

How to Handle Online Reviews

Kimberly Schwartz
July 25, 2011
Not long ago, according to Jack Beers of Metcalfe Heating & AC (Manassas, Va.), contractors all followed the old adage: “If you do a great job, your customer will tell nine people. Do a poor job, and they’ll tell 22 people.” But today, as more and more customers post online reviews, Beers explained, “The difference now is that if you do a poor job, they’ll tell 22 million people.”
Read More

Are You Evolving With the Digital Times?

Kimberly Schwartz
July 18, 2011
When you started out in the HVAC industry, did you ever think that someday you’d be marketing your company with online photo albums and short 140-character posts? How could you imagine any of this since Facebook and Twitter didn’t even exist back then?
Read More

Off-the-Grid Lessons About Safety

Kimberly Schwartz
June 30, 2011
Last week my husband and I went off the grid for a few days while camping in northern Michigan. It was a great escape, and it was made even more adventurous by the fact that we were responsible for chaperoning 11 teenagers from our church. All told, there were roughly 120 teenagers divided into 10 groups, each led by two adults.
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