September is Shameless Self-Promotion Month. Now, I don't actually think that you should shamelessly promote your company this or any other month, but it might be a good time to take a look at your marketing and promotion plan.
Green seemed to be all the rage several years ago, both inside and out of the HVACR industry. But is it the buzzword it once was? In 2012, what does green mean for the HVACR industry and what are customers, especially commercial customers, seeking?
You feel your company is more green than it used to be, so now what do you do with that information? The NEWS spoke with two contractors whose companies perform both commercial and residential work about green marketing and promotion of their business.
In the United States, the phrase “too big to fail” has become all too common. But applying it to the commercial sector of HVACR equipment puts a different spin on it. Who were declared the 2012 Dealer Design Award winners in this category?
High efficiency is a high priority on everyone’s list, especially homeowners, who can save a lot of energy with high-efficiency HVAC equipment. The winners of The NEWS’ ninth annual Dealer Design Awards in the HVAC High-Efficiency Residential Equipment category placed high on the judges’ list for ease of installation and service and maintenance, too.
The gold, silver, and bronze winners of The NEWS' ninth annual Dealer Design awards in the Ventilation Product category not only help the air to circulate in a building, but also help HVAC contractors install and service them better and easier.
Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.
Podcasts
Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
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