Articles by Steve White

Guerilla Marketing: The Humorous Side

By Steve White
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Ah, to be a fly on the wall in the marketing meeting at the Cartoon Network that day. It must have been like watching a train-wreck about to happen. The marketing campaign for the Cartoon Network’s Aqua Teen Hunger Force paralyzed a major city, resulted in a $2 million fine, put two people in jail and one high-level network executive out of a job. It also brought the term guerilla marketing to the forefront of America’s consciousness.
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Online Reviews: The Truth Be Told?

By Steve White
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Product and service reviews by consumers are becoming more and more popular on the many online stores popping up these days. Customer feedback is all over the page. But what is the impact?
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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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2014 September 15

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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2014 National Plumbing & HVAC Estimator

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