Steve White

Steve White is the public relations manager for Graham Communications, a full-service marketing & advertising company based in Quincy, Mass. He can be reached at s_white@grahamcomm.com.

ARTICLES

Guerilla Marketing: The Humorous Side

By Steve White
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Ah, to be a fly on the wall in the marketing meeting at the Cartoon Network that day. It must have been like watching a train-wreck about to happen. The marketing campaign for the Cartoon Network’s Aqua Teen Hunger Force paralyzed a major city, resulted in a $2 million fine, put two people in jail and one high-level network executive out of a job. It also brought the term guerilla marketing to the forefront of America’s consciousness.
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Online Reviews: The Truth Be Told?

By Steve White
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Product and service reviews by consumers are becoming more and more popular on the many online stores popping up these days. Customer feedback is all over the page. But what is the impact?
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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.

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NEWSMakers: Rajan Rajendran

Rajan Rajendran, newly appointed director of the Emerson Innovation Center, talks about the new $35 million facility and how it will function on the University of Dayton campus. Posted on Aug. 29.

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2014 August 25

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Prohibiting HFCs

EPA is proposing a rule that would prohibit some HFCs in select refrigeration applications. Do you agree with this move?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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