Steve White

Steve White is the public relations manager for Graham Communications, a full-service marketing & advertising company based in Quincy, Mass. He can be reached at s_white@grahamcomm.com.

ARTICLES

Guerilla Marketing: The Humorous Side

December 10, 2007
Ah, to be a fly on the wall in the marketing meeting at the Cartoon Network that day. It must have been like watching a train-wreck about to happen. The marketing campaign for the Cartoon Network’s Aqua Teen Hunger Force paralyzed a major city, resulted in a $2 million fine, put two people in jail and one high-level network executive out of a job. It also brought the term guerilla marketing to the forefront of America’s consciousness.
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Online Reviews: The Truth Be Told?

October 1, 2007
Product and service reviews by consumers are becoming more and more popular on the many online stores popping up these days. Customer feedback is all over the page. But what is the impact?
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2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.

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NEWSMakers: Doug Dougherty

Doug Dougherty, president and CEO of the Geothermal Exchange Organization (GEO) joins the program to discuss the latest happenings with GEO, including the drive to get included in state and federal definitions of renewable energy, plus the future of geothermal.  Posted on July 25.

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ACHRNEWS

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2014 July 21

Check out the weekly edition of The NEWS today!

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R-22 PHASEOUT POLL

Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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