Steve White

Steve White is the public relations manager for Graham Communications, a full-service marketing & advertising company based in Quincy, Mass. He can be reached at s_white@grahamcomm.com.

ARTICLES

Guerilla Marketing: The Humorous Side

Ah, to be a fly on the wall in the marketing meeting at the Cartoon Network that day. It must have been like watching a train-wreck about to happen. The marketing campaign for the Cartoon Network’s Aqua Teen Hunger Force paralyzed a major city, resulted in a $2 million fine, put two people in jail and one high-level network executive out of a job. It also brought the term guerilla marketing to the forefront of America’s consciousness.
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Online Reviews: The Truth Be Told?

Product and service reviews by consumers are becoming more and more popular on the many online stores popping up these days. Customer feedback is all over the page. But what is the impact?
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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

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ACHRNEWS

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2015 January 26

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Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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