It wasn’t so long ago that the marketer’s quiver held a
handful of arrows. These were trusted marketing tools. You could count
on them.
That was then; this is now and everything has changed.
Today's customer believes he or she is the only one who counts. So, what does this mean for businesses? What are businesses to do with this "customer of one" reality? Here are some tips.
Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.
Podcasts
Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
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