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Articles by John R. Graham

The New Marketing Mix: Where Will You Meet Your Customers?

It wasn’t so long ago that the marketer’s quiver held a handful of arrows. These were trusted marketing tools. You could count on them. That was then; this is now and everything has changed.
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Making the Sale to Your Only Customer

Today's customer believes he or she is the only one who counts. So, what does this mean for businesses? What are businesses to do with this "customer of one" reality? Here are some tips.
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2014 SMACNA Annual Convention

Views from the 2014 SMACNA Annual Convention in San Antonio.

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NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

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ACHRNEWS

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2014 October 27

Check out the weekly edition of The NEWS today!

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EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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