Articles by John R. Graham

The New Marketing Mix: Where Will You Meet Your Customers?

By John R. Graham
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It wasn’t so long ago that the marketer’s quiver held a handful of arrows. These were trusted marketing tools. You could count on them. That was then; this is now and everything has changed.
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Making the Sale to Your Only Customer

By John R. Graham
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Today's customer believes he or she is the only one who counts. So, what does this mean for businesses? What are businesses to do with this "customer of one" reality? Here are some tips.
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2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


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Jeremy Begley, home-performance specialist and Web and social media manager with National Heating and Air Conditioning Co. in Cincinnati discusses how and why you should add home-performance philosophies to your contracting repertoire. Posted on Sept. 12.

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2014 September 8

Check out the weekly edition of The NEWS today!

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Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
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2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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