John Graham is President of Graham Communications, a marketing services and sales consulting firm, and the author of "The New Magnet Marketing" and "Break the Rules Selling." He can be reached at j_graham@grahamcomm.com.
It wasn’t so long ago that the marketer’s quiver held a
handful of arrows. These were trusted marketing tools. You could count
on them.
That was then; this is now and everything has changed.
Today's customer believes he or she is the only one who counts. So, what does this mean for businesses? What are businesses to do with this "customer of one" reality? Here are some tips.
The manufacturers creating new HVAC technologies are teaching others all about it.
Podcasts
Kara Saul Rinaldi, executive director with the National Home Performance Council (NHPC) introduces the NHPC and discusses a recently released white paper focused on properly developing the home-performance industry.
With access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.
DON'T MISS A THING
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.
With access to over one million professionals and more than 60 industry-specific publications, 
