Manufacturer Reports

Worldwide Internet Research Panels

May 9, 2001
/ Print / Reprints /
ShareMore
/ Text Size+

Why The Internet?

The future of marketing research belongs to the Internet. Internet research system, Decision Analyst has developed marketing panels to prepare for the future.

American Consumer Opinion Online

American Consumer Opinionâ„¢ Online is a Global Internet panel of more than 2.5 million consumers from the United States, Canada, Latin America, Europe, and Asia. Membership is large enough to conduct surveys in over 100 different countries around the globe, with over 50,000 individuals added each month. Consumers can sign up to become a member in seven languages including, English, Spanish, Portuguese, Italian, French, German, or Japanese. Complete demographic profiles are maintained for each household:

  • Age and Gender

  • Family Composition

  • Education

  • Marital Status

  • Occupation

  • Employment Status

  • Ethnic Background

  • Type of Dwelling

  • Household Income

    Technology Advisory Board

    Technology Advisory Boardâ„¢ is a worldwide Internet panel of information technology and information systems professionals, engineers, scientists, and other technology professionals. Background data on each panelist includes:

  • Education

  • Age and Gender

  • Number of Employees

  • Type of Industry

  • Specialization

  • Job Function

  • Products and Services Purchased

    Contractor Advisory Board

    Contractor Advisory Boardâ„¢ is an international panel of general contractors and subcontractors from all segments of the building and construction industry, including remodeling, retrofit, and new construction in residential, commercial, and industrial markets. Information maintained for each contractor includes:

  • Age and Gender

  • Number of Employees

  • Contracting Specialties

  • Markets Served

  • Job Title

  • Ownership

  • Organizational Structure

  • Annual Sales

  • Number of Offices

    How Are The Panels Recruited?

    Panels are recruited by a combination of online and offline methods (telephone, mail, banner advertising, print advertising, and publicity). The recruiting is designed to make each panel as representative of its target population as possible. American Consumer Opinion™ Online is linked to over 1,000 other Internet sites to provide a steady stream of new panelists. The other panels are recruited by carefully controlled direct methods to ensure that only qualified panelists are enrolled.

    Icion™ Sampling

    Sophisticated sampling is key to successful Internet Research. With Icion software quota samples can be designed representative of target populations. The software can simultaneously balance samples by variables such as geography, gender, age, income, and ethnicity, with random selection of respondents within each sample cell.

    Logician™ Questionnaire Programming

    Any type of online questionnaire can be created with Logician programming software, which features algebraic and Boolean logic.

    Real-Time, Online Results

    The Decision Analyst webserver has an assigned security code where questions and answers can be viewed as respondents submit their results.

    Why Use Internet Panels for Research?

    Internet panels are better quality than telephone surveys or mall-intercepts according to the company.

  • Respondents take an Internet survey at a time of their own choosing.
  • Participants see (not just “hear”) the questions and answer choices.
  • Every interview is conducted precisely the same way, without interviewer bias or error.
  • Individuals can take as much time as they need to think about the answer to a question.
  • Pictures, sounds, and video can be incorporated into the online questionnaire.
  • Panelists are diligent in answering survey questions because they are paid fairly for their time.
  • Internet questionnaires can be longer and more detailed than telephone or mall-intercept surveys because of the incentives offered.


  • How Are The Panels Managed?

    Here are some of the things done to help sustain health and growth of panels:

  • Panel members are compensated for completing surveys: the longer the survey, the greater the cash incentive.
  • Members' privacy, confidentiality, and anonymity are always protected.
  • The usage of panel members is monitored and limited. The average panelist participates in only three or four studies per year.
  • Panel members are entitled to special benefits, services, and links available through our panel websites.
  • An online help desk provides "live" assistance to respondents during surveys.
  • Out-of-date e-mail addresses are cleaned from each panel weekly.
  • All non-responders are systematically removed from the panels.
  • New panelists are constantly added to keep each panel "fresh";
  • Recruiting goals are adjusted monthly to keep the panels balanced and representative.
  • For more information contact Decision Analyst, Inc. at 604 Avenue H East, Arlington, TX 76011-3100; 817-640-6166 or 1-800-ANALYSIS; www.decisionanalyst.com.

    Publication date: 05/14/2001

    Did you enjoy this article? Click here to subscribe to The NEWS Magazine

    You must login or register in order to post a comment.

    Multimedia

    Videos

    Image Galleries

    2014 MCAA Annual Convention

    Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

    Podcasts

    Kyle Gargaro, editor-in-chief of The NEWS, hosted the 2014 ACCA CEO Forum. At the event, six well-known, highly respected company executives, Gary Michel, Ingersoll Rand/Trane; Chris Nelson, Carrier Corp.; Chris Peel, Rheem Mfg. Co.; Rod Rushing, Johnson Controls; Brent Schroeder, Emerson Climate Technologies; and Doug Young, Lennox; provided individual industry outlooks and fielded questions directly from attending contractors. Listen to the entire event on the NEWSMakers podcast. Posted on April 14.

    More Podcasts

    THE MAGAZINE

    ACHRNEWS

    NEWS 04-14-14 cover

    2014 April 14

    Check out the weekly edition of The NEWS today!

    Table Of Contents Subscribe

    SERVICE CALLS POLL

    Which statement on service calls best applies to your business?
    View Results Poll Archive

    HVACR INDUSTRY STORE

    plumbing-hvac.gif
    2014 National Plumbing & HVAC Estimator

    Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

    More Products

    Clear Seas Research

     

    Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

    DON'T MISS A THING

    Magazine image
     
    Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

    STAY CONNECTED

    facebook icontwitter iconyoutube iconLinkedIn i con