Whirlpool Raises Reduction Target
BENTON HARBOR, Mich. - Whirlpool Corp. is increasing its commitment to environmentally-sound business practices by introducing a goal to reduce total greenhouse gas emissions 6.6 percent by 2012. Whirlpool intends to make these global, voluntary reductions while simultaneously increasing production by 17 percent. The positive output of this reduction is equivalent to approximately 4.47 million acres of trees, an area larger than the size of Connecticut and Rhode Island combined.
According to the company, which markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, and other major brand names globally, Whirlpool Corp. is the industry leader in energy and water efficiency, and the only appliance manufacturer that brings an across-the-board focus to energy and water conservation, from design to manufacturing and distribution, to end of product lifecycle. In 2003, it became the first appliance manufacturer to announce a global greenhouse gas (GHG) reduction target, with a goal of reducing emissions by 3 percent from 1998 levels by 2008, while at the same time increasing production by 40 percent. The company is on track to meet this target, and believes it has the responsibility to do more.
“Whirlpool is committed to environmentally sound business practices, and we are leading by example,” said Jeff Fettig, Whirlpool chairman and CEO. “But we also know that the greatest differences are achieved not on our own, but through cooperation and close collaboration with others. And that includes working with industry, policymakers, and other stakeholders to create more choices and better solutions that benefit us all.”
For more information, visit www.insideadvantage.com.
Publication Date: 01/28/2008
According to the company, which markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, and other major brand names globally, Whirlpool Corp. is the industry leader in energy and water efficiency, and the only appliance manufacturer that brings an across-the-board focus to energy and water conservation, from design to manufacturing and distribution, to end of product lifecycle. In 2003, it became the first appliance manufacturer to announce a global greenhouse gas (GHG) reduction target, with a goal of reducing emissions by 3 percent from 1998 levels by 2008, while at the same time increasing production by 40 percent. The company is on track to meet this target, and believes it has the responsibility to do more.
“Whirlpool is committed to environmentally sound business practices, and we are leading by example,” said Jeff Fettig, Whirlpool chairman and CEO. “But we also know that the greatest differences are achieved not on our own, but through cooperation and close collaboration with others. And that includes working with industry, policymakers, and other stakeholders to create more choices and better solutions that benefit us all.”
For more information, visit www.insideadvantage.com.
Publication Date: 01/28/2008
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
