"We understand homeowner's concerns with the rising energy costs," says Dale Green, vice president of sales and marketing for Trane. "This new campaign presents the Trane XL 1800 as the most energy efficient air conditioning system available to help in reducing residential energy usage."

These new television spots were produced in shorter versions, leaving space for local dealer tags from Trane's installing dealers in their local markets. Complementing the television ads are radio spots, billboards and print materials for an integrated energy campaign.

Publication date: 07/09/2001