HVAC Residential Market

Selling Strategy Needed for High-End Products

November 14, 2011
What once was an inviting $1,500 tax credit is now a return to the traditional selling methods of explaining features and benefits of high efficiency products to homeowners. While it may be necessary to shift gears to a new selling strategy, some things still remain the same.


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Forum Gives Contractors Pitching Practice

November 14, 2011
Baseball, home runs, and winning games were the general theme of The Unified Group’s Sales Forum. You could extend the metaphor and call the forum a training camp, where attendees were able to work in small, noncompeting groups with experienced coaches.


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2011 Best Instructor Runner-Up: Instructor is a Great Fit With Students

November 14, 2011
According to former student Joe Bates, “Mr. [Boyd] King lives and breathes HVACR. He really knows how to connect with students, and he will do anything he can to help a student.” And that helps to explain why The NEWS is honoring King as runner-up in the 2011 Best Instructor Contest.


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2011 Best Instructor Third Place: Instructor Continues to Build Program, Develop Employees

November 14, 2011
While it’s true that Tom Kalber officially retired from Sacramento City College (SCC) this past May, he’s the kind of instructor who can’t just walk away. After teaching full time for 32 years, he has now transitioned to a role as an adjunct professor, and he continues to aid the students in his program.


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Work Vehicles Help Contractors Move Business Forward

November 7, 2011
As an industry, whether an HVACR contracting firm is doing service and maintenance or installations, employees need to go to the jobsite to perform their work. Because installers and service technicians have to be on the road for their job, some going to several jobsites in a day, they need vehicles to drive.


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Tools and Instruments Help Techs Perform

November 7, 2011
Whether it’s getting the system ready to use for the very first time or figuring out what’s wrong before fixing it, these detectors, monitors, sensors, and tools make it possible to get the job done.


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Facts + Figures: August A/C and Heat Pump Shipments Up

October 31, 2011
Source: Air-Conditioning, Heating, and Refrigeration Institute (AHRI). Industry figures are estimates that are derived from the best available figures supplied by a sample of AHRI member companies.


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Bosch Thermotechnology Corp.: Tankless Water Heaters

October 31, 2011
Meeting the ultra low NOx requirements of California and Vermont, Therm models C 1210 ESC, C 1210 ES, C 1050 ES, and C 950 ES are condensing tankless water heaters.


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Getting Started in Home Performance

October 31, 2011
In my last article, we talked about my firm belief that home performance contracting (HPC) is the next big game-changer for residential HVAC contractors. This article focuses on the training, skillsets, and specialized tools needed to become a successful home performance contractor.


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AHRI Launches VRF Certification

October 24, 2011
The Air-Conditioning, Heating, and Refrigeration Institute (AHRI) recently announced its new certification program for variable refrigerant flow (VRF) equipment. “It’s the first certification program for this type of equipment in the world,” said Bill Tritsis, AHRI vice president, certification.


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2013 ACCA Conference & IE3 Expo

Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.

Podcasts

Selling Zoning is Easier Than You Might Think

This overview of the benefits of zoning includes tips for selling to consumers and businesses. Tom Jackson discusses options for new construction and retrofit, as well as some ways a residential contractor can get into the light commercial business with zoning products. Speaker: Tom Jackson, CEO, Jackson Systems
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