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To view an enlarged version, click on the ad.
The two-in-one thermometer for HVAC professionals.
The headline says it all, doesn’t it? It’s one reason why one NEWS respondent stated, “That headline certainly grabbed my attention. I was in the market for a thermometer and that headline certainly drew me in.”
In this case, size did not matter, either. One could state that Fluke packed a lot of solid information - and attention - in this small 20-inch ad. The fact that 59 percent of NEWS respondents stated they remembered seeing that ad, makes it safe to deduct that it had (and has) drawing power
Of course, the goal of the company was to provide information regarding its new Fluke 561 HVACPro, a tool that measures IR and contact temperature.
As the ad states, “it combines the temperature functions professionals need for most HVAC jobs.”
For more information, visit www.fluke.com/HVACPRO.
Publication date: 12/11/2006
This overview of the benefits of zoning includes tips for selling to consumers and businesses. Tom Jackson discusses options for new construction and retrofit, as well as some ways a residential contractor can get into the light commercial business with zoning products. Speaker: Tom Jackson, CEO, Jackson Systems
With access to over one million professionals and more than 60 industry-specific publications, 
