Taking advantage of the Internet

August 16, 2000
/ Print / Reprints /
ShareMore
/ Text Size+
The Internet is the digital frontier full of Dotcoms that exploded onto the scene with millions of venture capital dollars backing them.

You’ve heard the names before: yahoo.com, amazon.com, iwon.com, mapquest.com and many others. These companies are all part of the new e-commerce revolution that are collectively making billions of dollars over the World Wide Web. So how can today’s hvac contractor be a part of this e-revolution?

As the Internet continues to change the way businesses operate, contractors need to consider the importance their customers place on obtaining information online. More and more consumers are “doing their homework” on the web before making a selection of contracting services.

It may be difficult to actually close a sale for a 3-ton split gas/electric system over the Internet, but it isn’t too hard to make your company stand out as a professional organization by investing in a good web site. Think of it as an “electronic company brochure.”

In order to sell the equipment, you have to sell the appointment and one of the best ways to sell the appointment is through the Internet. Using the web, you can supply much more information about your company, your products and your services than you could possibly afford to do through newspaper, television, radio or direct mail.

You can make your prospective client much more comfortable with your company by incorporating pictures of your people, your jobs and testimonials from happy customers. You can begin to build a great long-term relationship through an effective web site, even before your sales or service representatives get to the front door.

Once your electronic brochure is up and running, the entire community must be made aware of your web site address — your “www.companyname.com”. Put it on your trucks, your letterhead, your business cards, your invoices, your statements, your billboards, your TV ads, your radio ads, your commercials, your yellow pages ads, your job signs, your brochures, your newsletters — everywhere!

Send out press releases to local newspapers. You can’t simply rely on “search engines” to help consumers find you — you have to let them know where you are located.

That’s one of many ways that today’s HVAC contractor be a part of the e-revolution.

Publication date: 08/21/2000

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

ACHRNEWS

NEWS 04-21-14 cover

2014 April 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con