Seeing Colors

December 11, 2006
/ Print / Reprints /
ShareMore
/ Text Size+
To view an enlarged version, click on the ad.

ADVERTISER: Heat Controller
The Source … for residential and light commercial heating and A/C equipment


Size, placement, and color certainly contributed to the effectiveness of this ad from Heat Controller Inc.

“We have been running a campaign of the two-column, full-page height, bleed ads for a couple of years, and they have been successful in attracting readers’ attention - and inquiries,” explained Leeanne Perkins, national advertising manager for Heat Controller.

“We’re pleased that the campaign has enough freshness after all this time that one in the series was named a top ad for 2006.”

Perkins noted that an intense color, like the blue background, “really jumps off a white page, while also showing off the product photographs.”

“Contractors like to see what equipment looks like, and our color photos were placed to lead readers through the ad to the brief bullet points before the signature. The angle of the PTAC photo and the unexpectedness of having it bleed off the page were also designed to pull readers into the advertisement.”

In her opinion, an effective advertisement allows the reader to skim the ad and take away the general idea.

“We all know there’s not enough time to read everything, every week,” said Perkins.

“The color scheme for copy was designed to help the reader quickly focus on the main points. Even if contractors only had time to glance at the ad, they would come away with an impression of the wide range of our company’s product offerings.”

For more information, visit www.heatcontroller.com.

Publication date: 12/11/2006

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.

Podcasts

NEWSMakers: Michael Willburn

Michael Willburn, president, Infloor Heating Systems, joins the program to discuss his company, radiant heating, industry trends, and whether contractors are becoming more interested in radiant heating. Posted on July 11.

More Podcasts

ACHRNEWS

NEWS 07-21-14 cover

2014 July 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

R-22 PHASEOUT POLL

Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con