Pack a Punch

December 11, 2006
/ Print / Reprints /
/ Text Size+
To view an enlarged version, click on the ad.

ADVERTISER: Fieldpiece
Combo Heads ... Superheat + Subcooling

Nothing like getting straight to the point in the headline. Mike Moriarty, marketing, Field Instruments, wouldn’t have it any other way. In his own words, the ad states: “Fieldpiece provides the best handheld instruments for me, the field technician, with the features I need and the dependability I expect.”

“It’s in every ad we do,” said Moriarty. “It may not be spelled out, but it is there. Short, sweet, and to the point.”

The goal was to introduce Fieldpiece’s superheat and subcooling instruments: the ASX14 for air conditioning, and the ASX24 for refrigeration. It also introduced the pipe clamp designed exclusively for such testing, the ATC1. In Moriarty’s estimation, these instruments solve a lot of problems HVACR technicians have regarding the new requirements brought on by higher-efficiency air conditioners and refrigeration systems. “Our ads are like our instruments,” he said. “We design them to make life easier for our customers, the HVACR technicians and contractors.”

For more information, visit

Publication date: 12/11/2006

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-21-14 cover

2014 April 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con