HVAC Breaking News

Oct. 18, 2007: ProTech Systems Hosts Second ‘Learn and Earn' Seminar

October 18, 2007
/ Print / Reprints /
/ Text Size+

ALBANY, N.Y. - ProTech Systems Inc. (PTS) hosted its second annual “Learn and Earn” seminar, an educational event for its national sales representatives. The seminar brought the reps to the company’s headquarters in Albany for the two-day affair where participants had an opportunity to meet the employees, take a tour of the manufacturing facility, and gain information on new products, the venting industry in general, and sales techniques.

In 2005, Jim Spiak, PTS sales and marketing coordinator, along with the entire PTS team, developed the educational seminar to train the front-line reps on emerging trends and technical information about the venting industry. After years of traveling around the country to trade shows and conducting seminars at these events, Spiak realized the current structure was not as productive and efficient as it could be. “Too many distractions and many of the reps have multiple obligations at trade shows,” he noted.

After the 2006 Learn and Earn, ProTech began enhancing and improving the structure and content for this year’s seminar. “While we are educating our reps, they are returning the favor by providing very valuable information from the field. This feedback helps PTS in developing additional products, tools, and resources for them. It’s a team effort, and without effective communication and continuing improvements, the team will never be as strong as its full potential,” said Spiak.

Attendees had the chance to work hands-on by installing the newest vent kits for tankless water heaters and by learning how these products perform in the field. Martin Wawrla, ProTech System’s CEO and president, felt the sales reps should know the ins and outs of the products they sell and the best way to learn is by seeing and doing. Craig Sakolish, DeMarco Sales Agency, also saw the benefits. “I liked the hands-on portion, where we were able to see the new products and actually go through a mock installation with them.”

“Creating a strong business relationship between the reps and our company is a top priority,” Wawrla said. “Improving the relationship by educating and communicating is the mission of the Learn and Earn seminars. We achieve this by engaging everyone within the company to participate; from the sales team to engineers, the marketing team and the president, everyone participates and shares their expertise with the reps.” 

For more information, visit www.protechinfo.com.

Publication date: 10/15/2007  

Did you enjoy this article? Click here to subscribe to The NEWS Magazine

You must login or register in order to post a comment.



Image Galleries

2014 Energy Efficiency Forum

Highlights from the 25th annual Energy Efficiency Forum in Washington, D.C.


NEWSMakers: Mark Satterfield

Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

More Podcasts


NEWS 09-15-14 cover

2014 September 15

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

Venting R-22

The NEWS reported that a man received prison time for venting R-22. Should EPA step up enforcement?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con