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NAW Smartbrief Cuts Through Information Overload

December 14, 2000
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WASHINGTON, DC — The National Association of Wholesaler-Distributors (NAW) has launched a new benefit for wholesaler-distributors and their supply chain partners.

It is a three-times-a-week summary of the most relevant business information on the Internet. Every Monday, Wednesday and Friday morning, the newest edition of the free "NAW SmartBrief" arrives in executives' e-mail in-boxes. Each NAW SmartBrief provides summaries of top stories and feature articles from the wholesale distribution industry trade press, consultants and leading newspapers.

Articles include those covering wholesale distribution marketing and sales, best practices, e-commerce and customer service. A click on the link at the end of any summary takes subscribers to the full story text, direct from the originating website source.

Greg Erickson, NAW director of communications said, "SmartBrief is designed to help cut through the information overload by providing wholesaler-distributors with business management information tailored specifically to the industry. And the accolades we expected are already starting to come in after just a few editions."

Anyone interested in receiving free editions of NAW SmartBrief can go to the site www.smartbrief.com/naw and sign up.

Publication date: 12/18/2000

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